Privacy policy

1. Introduction

The purpose of this Privacy Policy is to inform users of the backpack.paris website (hereinafter “the Site”) about how their personal data is collected, used, and protected, in accordance with the General Data Protection Regulation (GDPR).

2. Data Controller

The data controller is:

Company: BACKPACK
Address: 25 RUE DU FBG DU TEMPLE, 75010 PARIS
Email: boutique.backpack.paris@gmail.com

3. Data Collected

In connection with the use of the Site and orders, the following data may be collected:

3.1 Data Provided by the Customer

- First and last name
- Mailing address
- Email address
- Phone number
- Payment information (via a secure payment provider)

3.2 Data Collected Automatically

- IP address
- Browsing data (pages visited, duration)
- Cookies and trackers

4. Purposes of processing

Personal data is collected for the following purposes:

- Order and delivery management
- Customer service management
- Sending transactional emails (confirmation, tracking)
- Improving the user experience
- Sending marketing communications (if consent is given)

5. Legal basis

Processing is based on:

- The performance of a contract (order)
- Consent (cookies, marketing)
- Legitimate interest (improving the Site, fraud prevention)
- Legal obligations

6. Recipients of the Data

Personal data may be shared with:

- Payment service providers
- Logistics providers (delivery)
- Marketing and email tools
- The Website’s hosting provider

Data is never sold to third parties.

7. Retention Period

Data is retained:

- For the duration of the business relationship
- Then archived in accordance with legal obligations
- Marketing data: until consent is withdrawn

8. Data security

The Site implements appropriate technical and organizational measures to ensure the security of personal data (encryption, restricted access, etc.).

9. User rights

In accordance with regulations, the Customer has the following rights:

- Right of access
- Right to rectification
- Right to erasure
- Right to restriction of processing
- Right to object
- Right to data portability

The Customer may exercise these rights by contacting: boutique.backpack.paris@gmail.com. The Customer also has the right to file a complaint with the CNIL.

10. Cookies

The Site uses cookies to:

- Ensure proper functioning
- Measure traffic
- Provide personalized content

A cookie management banner allows the Customer to accept, reject, or configure cookies.

11. Transfers Outside the European Union

Certain service providers may be located outside the European Union. In such cases, the Seller ensures that appropriate safeguards are in place.

12. Changes to the Policy

The Seller reserves the right to modify this Privacy Policy at any time. The applicable version is the one published on the Site on the date of consultation.

13. Contact

For any questions regarding this Policy:
Email: boutique.backpack.paris@gmail.com
Address: 25 RUE DU FBG DU TEMPLE, 75010 PARIS